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Lisboa: attracting multinationals’ regional head offices

The Portuguese capital has the potential to become a privileged location for the establishment of regional or European head offices by multinationals.

The case of TV Globo, which recently opened its European head office in Lisboa, reflects the potential of the city to attract multinationals, particularly companies from Portuguese-speaking countries and other emerging economies, which see Lisboa and Portugal as a gateway to Europe and an ideal location to implement their expansion and internationalisation strategies.